Lego is one of the most universally well-known children’s toys, and it was born in the workshop of a Danish carpenter in 1932. In 1934, he formed a company and called it ‘Lego,’ taken from a Danish phrase meaning ‘play well.’ The first Lego sets were wooden, but the company expanded in 1947 and started producing plastic toys.

What makes Lego so appealing to kids?

The Lego brick has been given the title of ‘Toy of the Century’ on two occasions, so why does it still retain its appeal today, when traditional toys struggle for popularity against computer games, iPads, and smartphones?

Lego is well-researched

One of the secrets of Lego’s success is that they invest a lot of money into researching how kids play. Their research found that kids are more likely to play with something for longer when they were focused on mastering a skill or making something. This has helped them develop kits that allow kids to have fun in a meaningful way.

It stays up to date

Lego creates sets and packaging based on what is popular, for example Star Wars sets or whichever Disney character is popular. The basic design of the Lego stays the same, but it is marketed to stay relevant, and today’s kids love having the latest toys.

Kids and parents can play together

Kids enjoy using their imagination and building things, and parents like it when their kids are concentrating and learning something, so kids and Lego are a match made in heaven. Kids and parents can build something together and spend quality time doing something meaningful.

It allows kids to be creative

Lego can be an excellent educational tool to help children develop skills that will benefit them throughout their lives, not least creativity. Children tend to have very good imaginations, and part of Lego’s appeal is that they can build anything they can imagine with it.

It develops problem solving skills

Following the instructions to build something specific from a Lego set can help to develop problem solving skills. Kids have to focus on working through a problem to find a solution, and it can also get them working with others, which develops their social skills.

Lego develops key STEM Skills

Building things with Lego, whether it’s using the basic blocks, or something more complex, develops the understanding, thinking and logic required for science, technology, engineering, and maths (STEM). Building something develops spatial awareness skills, which are needed in fields like engineering and architecture, and building something using a Lego set develops organisational and sorting skills, which uses maths. Figuring out how something is going to look, how it works, and why it might not work teaches kids about basic physics.

Far from being just a toy for fun, Lego can be an excellent educational tool for kids of all ages. From teaching them problem solving skills to developing motor skills, the benefits of playing with Lego will stay with your kids for life.

Bricks4kidz helps kids to learn about engineering, architecture, physics, and maths all by using LEGO® bricks!

Our workshops and after school clubs help children to develop their problem-solving skill, motor skills, and so much more.

Contact us to find out more!